Humanities on the free market
Will the academic humanities survive the twenty-first century? Frank Donoghue says no. Do they need to? No again. In fact, the humanities could well be better off without the academy.
In the economic climate of the last 40 years, traditional universities—not just for-profits—are becoming both research-and-development labs and vending sites for multinational corporations. The state of affairs bears most directly on universities in the public sector, as documented in Gaye Tuchman’s meticulous and depressing ethnographic study, Wannabe U: Inside the Corporate University (University of Chicago Press, 2009). Since the 1970s, public higher education has ceased to be considered a civic responsibility and has become another kind of entity. James Duderstadt, president of the University of Michigan from 1988 to 1996, acerbically characterized the trend during his tenure: “We used to be state-supported, then state-assisted, and now we are state-located.” He’s right. Today the University of Michigan receives about 8 percent of its operating budget from the state.
Thus universities have had no choice but to function increasingly as corporations and to form partnerships with corporations, and this turn of events fundamentally alters their institutional dynamic. Research was the first to feel the effects. The Bayh-Dole Act in 1980 stipulated that federally financed research done by faculty members that results in patents belongs not to the professors but to the universities that employ them. Of course, the legislation is only relevant to applied sciences—areas like hypertension studies, for example. But the prospect of marketable products (patents) makes universities an appealing investment for corporations, in particular, because those corporations now have to negotiate only with upper-level administrators, and not with an assortment of free-agent faculty members.
More generally, Bayh-Dole also inaugurated the era of earmarked corporate donations. That, in turn, is important because such sources of revenue are all that’s keeping state universities afloat. Ohio State, for example, ranks third in the country in bringing in corporate donations. Elite private universities, by contrast, rely much more heavily on alumni donations. Top recipients of those funds were Washington and Lee University, Bowdoin College, Princeton University, and Cornell University.
The shift in the material base of the university leaves the humanities entirely out in the cold. Corporations don’t earmark donations for the humanities because our research culture is both self-contained and absurd. Essentially, we give the copyrights of our scholarly articles and monographs to university presses, and then buy them back, or demand that our libraries buy them back, at exorbitant markups. And then no one reads them. The current tenure system obliges us all to be producers of those things, but there are no consumers.
So, will the humanities survive the 21st century? My guess may surprise you, in light of the trends I’ve just rehearsed: Yes.
Intelligent popular novels continue to be written; the nonfiction of humanists who defy disciplinary affiliation (Thomas Friedman, Malcolm Gladwell, and Garry Wills, among others) will still make best-seller lists; and brilliant independent films (like Slumdog Millionaire) will occasionally capture large popular audiences.
The survival of the humanities in academe, however, is a different story. The humanities will have a home somewhere in 2110, but it won’t be in universities. We need at least to entertain the possibility that the humanities don’t need academic institutions to survive, but actually do quite well on their own.
Some people may argue that, even if the humanities flourish outside academe, some group will have to train the new generation of public humanists how to read and write. Perhaps, but I see no compelling reason that those trainers must be college professors. There were many great poets, playwrights, and novelists in the United States long before 1922, when the University of Iowa became the first university in the country to accept creative projects as theses for advanced degrees. Russell Jacoby, in The Last Intellectuals, persuasively charted the migration of humanists from the world of literary magazines to academe. As working conditions in the humanities wing of the university continue to erode, what’s to stop those humanists from migrating again?
When we claim to wonder whether the humanities will survive the 21st century, we’re really asking, “Will the humanities have a place in the standard higher-education curriculum in the United States?” That’s not really an intellectual question but a self-interested professional one, because we humanists would like to see ourselves as stewards of the curriculum. In reality, though, we are not, nor have we been for the last two generations. Curricula change over time, and the humanities simply don’t have a place in the emergent curriculum of the 21st century.
Donoghue teaches English at Ohio State; his latest book is The Last Professors: The Corporate University and the Fate of the Humanities.
Ironically, if faculties could get behind the idea of a strong core curriculum, they would be ensuring the place of the humanities in the university well into the future–as a vital part of every college student’s necessary two-year general education in the liberal arts. They would have to live with the fact that it’s really no longer terribly viable to major in English or art history or philosophy–let alone to vastly overproduce PhDs in those fields. We’d see the shrinking and perhaps consolidation of departments–and the shrinking and consolidation of majors and graduate study. We’d also, perhaps, see those fields become more oriented around rational vocational training for careers in things like high school teaching. And that is a very good thing.
The decline of the academic humanities tends to be talked about as a tragedy. But it’s not a tragedy to adjust in ways that serve students well. It’s only a tragedy for those wishing to occupy tenured positions in moribund fields–and that’s not a tragedy at all. It’s a reality check.
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